From 2011 to the present I have been Head of Content at music discovery website/app WhoSampled, overseeing the site’s editorial, events, audio, video and social content and heading the site’s Sample Pack store Crates, launched in 2022. Website and social campaigns having included partnerships with all three of the major labels and brands including Adidas Originals and Vinyl Me Please. I have also managed the site’s producer challenge events, Samplethon, partnering with brands including Abelton, Audeze and Metropolis Studios. A selection of recent projects appears below.